This newsletter example from Adidas announces their sale with a bold, attention grabbing design and clear copy. Next up, we take a look at two newsletter examples that stand out in the world of retail: 3.

It includes competition, a style feature, content from influencers, social proof, and a branded playlist.īy offering a diverse range of ways to engage, the fashion retailer is able to build a community around its brand.įurther reading: Email Marketing in the Fashion Industry This newsletter example from Oasis is jam-packed with valuable content. Giving your newsletter a seasonal twist is a great way to capitalise on buying behaviours and make each newsletter stand out. We like how Net-a-porter use seasonal creative in this particular newsletter in the form of Cupid arrows. As a luxury fashion retailer, the black and white colour scheme and magazine-style layout fits perfectly. Net-a-porter uses consistent branding within all its newsletters. Fashion newsletter examplesįirst up, we take a look at what’s in style when it comes to fashion newsletters. In this blog post, we explore the lost art of the newsletter by dissecting 10 real-world examples from brands across a range of industries. When many other campaigns seem to show better bang for the buck, is the newsletter still worth doing? They are now hundreds of campaigns for the modern marketer to choose from.Īs a result, the trusted newsletter can often get neglected and even start to feel like a chore. The newsletter has been a mainstay of email marketing since the early days.Īs email marketing matured, businesses began to explore campaigns that go beyond the newsletter: Some people might even go with a weekly cadence. It will get sent out once or twice a month. The classic newsletter is typically a summary of the latest news, promotions and content packaged together into a single email. When people first start doing email marketing, they often start with a newsletter.

Fashion email newsletter templates